You’re tired of social media. I can solve that in 30 days
What do you get?
A completed, done-for-you growth plan framework ready for you and your team to implement immediately
1
Audit of current social media accounts
2
A 3 month content messaging outline
3
A “do this, not that” real-life reference document
4
A 90 minute training presentation for your brand and all necessary stakeholders
5
Optional Add-On
My social media content pillar framework can be used in any industry, across any network, and doesn’t require new content content creation
I’ve built your framework within 30 day s delivered to you so that you have the strategy to work through yourself
Packaged up with a bow, delivered to you within 30 days. Then you have your complete roadmap and action plan
6
“Alex’s social media framework is the clarity every brand and location owner needs. It takes the overwhelm out of the equation and gives you a step-by-step plan that actually works. Alex expertly leveraged the framework for a pre-open content plan for me, making it easy for our franchisees to start off strong with their local social channels showcasing quality content. Just follow the framework and watch your engagement take off!”
The Approach
Strategic Marketing Leadership Without the Full-Time Commitment
Strategic Assessment
Audit what's working, kill what isn't, identify immediate opportunities
Process Implementation
Install systems and workflows that work without constant oversight
Executive-Level Strategy
Build scalable marketing frameworks that align with business objectives
Network Access
Tap into proven franchise marketing specialists and industry connections
Team Optimization
Whether hiring, training, or restructuring, get the right people in the right roles
Ongoing Partnership
Regular strategic guidance, not just project-based consulting
The Result
Marketing that drives measurable growth while freeing you to focus on running your business
Who is this good for?
xxx
Strategic marketing leadership at executive level without the full-time salary commitment or overhead costs
Immediate access to seasoned expertise that elevates your marketing function and drives measurable business growth
Objective perspective that identifies blind spots and introduces innovative approaches to your marketing challenges
Hands-on implementation of proven marketing frameworks tailored specifically to your organization's goals
Flexible engagement model that scales with your business needs, providing exactly the right level of support when you need it – for a fraction of the cost of a full-time hire
Who I’ve worked with, past and present
15+ clients in both Fractional CMO + strategic communications capacities
Winning Metrics From Clients Across Industries
140%
Increase in ROAS over 60 day period after CRM pilot implementation with new digital ads & new nurture messaging
6
Increase in YoY system-wide sales after leading a renewed campaign across digital, social, and email
90%
Increase in social media engagement within 90 days on both franchisee and corporate Instagram pages
8x
Average sustained system-wide ROAS during my fractional tenure with the brand
The Process
Define your goals
1
Conduct discovery meetings, audits & analyze current data
2
Align on top priorities & challenges
3
Create the strategy and game plan, defining priorities and resources
4
Lead implementation with your team, establishing clear accountability and workflows
5
Measure results and refine strategies to ensure continuous improvement and long-term success
6
As your fractional CMO, I integrate with your team as a true business partner with a unique mission: to build self-sustaining marketing excellence that eventually renders my role unnecessary.
I work deliberately to transfer knowledge, develop internal capabilities, and establish robust systems that empower your organization to thrive independently.
My success isn't measured by creating dependency, but by leaving you with a high-performing marketing function that continues to drive growth long after our engagement concludes.
This approach ensures you gain lasting value while maintaining complete ownership of your marketing future.
Meet Alex the CMO
Now accepting new clients for fall of 2025
Alexandra Russo has 12+ years of strategic communications experience, more than half of which has been spent in the franchise leadership space building brands, marketing teams, and system-wide programs from scratch.
A Virginia Tech grad, she’s based in Pittsburgh, PA and works with clients across the globe.
FAQs
For Fractional CMO and Marketing Consulting Services
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Item description
Social Media Content Pillar Framework & Long-term Plan
I create a framework for companies that takes all the guesswork out of social media posting for you, your brand, and – for franchise brands – their franchisees. A level deeper than your standard content themes, my framework provides a clear roadmap for what to post, when, and how to speak about your brand and offerings in a way that promotes engagement & growth across all platforms.
Starting with a 60-minute virtual kickoff, I’ll deliver your full framework within 30 days of our first call, complete with an actionable deliverable that I’ll also present to your company.
This can be utlized by your current social media manager, your marketing team, and anyone else who needs to understand how to post in an algorithm-friendly way. Best part? No new content is necessary.
Social Media Content Pillar
Standard option
60 minute intro call
Custom-built and completed tailored social media framework
Implementation directions
60 minute presentation call to all necessary stakeholders, including franchise network
Social Media Content Pillar
Content deluxe option
Includes with a fully completed 10 week pre-Grand Open social media content plan
60 minute intro call
Complete, custom-built social media framework
Implementation directions
mentation directions
