FAQs

A Fractional CMO is a senior marketing executive who works with your company part-time, providing the same strategic leadership and expertise as a full-time CMO but at a fraction of the cost. You get C-suite marketing guidance without the commitment, overhead, or lengthy hiring process of a permanent executive.

I offer strategic marketing consulting for specific projects or challenges—think brand positioning, campaign strategy, marketing audits, or growth planning. Unlike fractional CMO partnerships where I'm integrated into your team ongoing, consulting engagements are typically project-based with defined deliverables and timelines.

I do! I’ll happily step in to cover leadership gaps during maternity leave, medical leave, or other temporary absences. I can maintain marketing momentum and team leadership while your permanent team member is away, ensuring continuity without missing a beat.

Nope! I work across different industry types, it just so happens that franchising has become a particular niche. The marketing expertise you’re hiring me for is applicable to any type of brand.

Most fractional CMO partnerships run 6-18 months, with 9-12 months being the sweet spot. This gives us enough time to implement meaningful strategic changes, optimize processes, and see measurable results. The timeline depends on your specific goals and how quickly you want to scale.

I jump in like any new team member would—immediately. We start with kickoff calls to understand your business, team dynamics, current challenges, and priorities. From there, I'm integrated into all necessary meetings, communication channels, and decision-making processes as your marketing leader.

For fractional CMO partnerships, my base rate is $8,000/month for 25% of my dedicated time. This can vary based on your specific needs and, for franchisors, how much franchisee interface is required. Once we align on your priorities and scope, we'll determine the exact rate.

For hourly consulting rates, please reach out directly as they vary by project type.

Absolutely. My goal is ultimately to work myself out of a job, and helping you find the right permanent marketing leader is part of that transition. I'll help define the role, screen candidates, and ensure a smooth handoff so your marketing momentum continues seamlessly.