FAQs
For Fractional CMO and Marketing Consulting Services
-
A Fractional CMO is a senior marketing executive who works with your company part-time, providing the same strategic leadership and expertise as a full-time CMO but at a fraction of the cost. You get C-suite marketing guidance without the commitment, overhead, or lengthy hiring process of a permanent executive.
-
I offer strategic marketing consulting for specific projects or challenges—think brand positioning, campaign strategy, marketing audits, or growth planning. Unlike fractional CMO partnerships where I'm integrated into your team ongoing, consulting engagements are typically project-based with defined deliverables and timelines.
-
I do! I’ll happily step in to cover leadership gaps during maternity leave, medical leave, or other temporary absences. I can maintain marketing momentum and team leadership while your permanent team member is away, ensuring continuity without missing a beat.
-
Nope! I work across different industry types, it just so happens that franchising has become a particular niche. The marketing expertise you’re hiring me for is applicable to any type of brand.
-
Most fractional CMO partnerships run 6-18 months, with 9-12 months being the sweet spot. This gives us enough time to implement meaningful strategic changes, optimize processes, and see measurable results. The timeline depends on your specific goals and how quickly you want to scale.
-
I jump in like any new team member would—immediately. We start with kickoff calls to understand your business, team dynamics, current challenges, and priorities. From there, I'm integrated into all necessary meetings, communication channels, and decision-making processes as your marketing leader.
-
For fractional CMO partnerships, my base rate is $8,000/month for 25% of my dedicated time. This can vary based on your specific needs and, for franchisors, how much franchisee interface is required. Once we align on your priorities and scope, we'll determine the exact rate.
For hourly consulting rates, please reach out directly as they vary by project type.
-
Absolutely. My goal is ultimately to work myself out of a job, and helping you find the right permanent marketing leader is part of that transition. I'll help define the role, screen candidates, and ensure a smooth handoff so your marketing momentum continues seamlessly.
FAQs
For Social Media Growth Frameworks, both Tier 1 and Tier 2
-
AI generates content based on generic patterns and standard practices—exactly what your competitors are already doing. Without strategic direction, AI simply replicates the same content pillars everyone else uses, ensuring you blend into the noise rather than stand out. My framework provides the strategic foundation that AI lacks: deep competitive analysis, algorithm optimization strategies, and business-outcome mapping that turns social media into a growth driver. AI is a tool; this framework is the strategy that makes any tool—including AI—actually effective for your specific business goals.
-
Unlike agencies that create ongoing dependency with monthly retainers, you own this framework forever. We provide a repeatable methodology that makes your team the experts, eliminating the need for external dependencies. This is especially valuable for franchise systems that need consistent approaches across all locations without recurring agency fees.
-
Everything ties directly to revenue and growth, not vanity metrics like likes and follows. Our framework connects every post to measurable business outcomes—foot traffic, lead generation, customer acquisition, and sales growth. You'll see the direct line from social media activity to bottom-line results.
-
Tier 1 is specifically designed for established single-location businesses ready to systematize their social strategy. Tier 2 adds franchise-specific tools like the pre-opening blueprint that single locations don't need. Both tiers deliver scalable solutions—choose based on whether you're optimizing current operations or planning expansion.
-
Yes, the 30-day timeline is guaranteed from kickoff to delivery. If any scheduling conflicts arise on my end due to travel or unforeseen circumstances, I'll notify you immediately and adjust accordingly. The only factor that may extend the timeline is if your stakeholders or franchisees need additional time to coordinate their schedules for the presentation—in which case we'll reschedule to ensure all key participants can attend and receive the training.
-
Absolutely. I partner with a trusted video editor who specializes in adapting existing branded footage to align with new messaging frameworks. This service ensures your video content seamlessly integrates with your new social media strategy. Please mention your interest in video editing services when we discuss your project scope.
-
Payment is required upfront to secure your project slot and reserve your dedicated timeline. This ensures I can commit the necessary resources and block the time needed to deliver your complete solution within the 30-day window. Your investment is protected by our results guarantee—if you don't see measurable improvements within 30 days of implementation, I'll work with you until you do.
-
Every new franchise location represents significant investment, and the difference between a strong launch and slow start impacts profitability for years. The 12-week pre-opening blueprint eliminates trial-and-error, builds market anticipation, and ensures day-one customers. Most franchise brands save $10,000+ in marketing mistakes by following this proven system.
-
The framework includes a clear implementation timeline so you know exactly when to expect results. Most organizations see measurable improvements within 30 days of implementation. The systematic approach removes guesswork—you'll have audit results showing competitor gaps, creating immediate opportunities for better performance.
-
Both tiers follow the same 30-day timeline for the core deliverables—kickoff call through presentation and delivery.
With Tier 2, you'll receive your 12-week pre-opening blueprint 10 days after the main presentation. This allows me to incorporate any insights from your team's questions during the presentation and ensure the pre-opening strategy perfectly aligns with your newly established framework and messaging pillars.