Name
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First Name
Last Name
Email
*
Your Brand's Personality:
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Describe your brand's personality in a few words. If your brand were a person, what would they be like?
Mission & Purpose:
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In your own words, why does your company exist? What problem are you here to solve for your clients?
Core Values:
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What are the non-negotiable values that guide your business decisions? What do you care about most?
Audience Values:
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What do your clients truly value? What drives them to seek out a solution like yours?
Client Journey:
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Please outline the typical journey a client takes from initial interest to making a purchase. Are there specific steps, links, or resources they should use to become a paying customer?
Upcoming Promotions:
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Are there any special promotions, holiday sales, or specific events planned for the next three months? If so, please provide details on what the offer is and the timeline for each.
Internal Brand Champions:
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Who on your team would be open to being highlighted in a "spotlight" post? These individuals can help us create authentic, behind-the-scenes content. Please list their names and titles.
Competitor Analysis:
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Please list your main competitors. This helps us understand the market you operate in and what's working (or not working) for others in your space.
Social Media Inspiration:
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Are there any brands—competitors or not—that you admire on social media? We're looking for brands whose content you'd like to emulate in terms of style, tone, or overall strategy.
Pre-Opening Promotions:
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Please provide details on any promotions you'll be running before your official launch or location opening. Include the promotion's specifics, the timeline, and the exact steps a lead needs to take to claim the offer.
Thank you! Your help completing the form is much appreciated.
Next up, if you haven’t already, you have two more to do’s to complete before you’re all set:
1. Please make sure to grant hello@alexthecmo.com access to any and all internal content libraries housing your videos and photos. It’s perfectly fine if they’re in rough format.
2. Please send over your username and password for your HQ’s Instagram page. This can be coordinated via email. I’ll of course make sure to logout after the project is wrapped up.
That’s it! We’re officially off to the races.
